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Instagram has transformed tremendously from becoming just a simple photo sharing site to an effective online sales medium. Not many people are aware that engagement in the platform is greater than the top social media sites. Engagement on Instagram is 15 times more than on Facebook, Twitter and Google+.

Interestingly, 13 percent of internet users are using Instagram while more than half of the top 100 brands have also established their presence on the site. Small business owners should also take advantage of this platform to promote their products.

Here are some of the best ways to do it.

Use Appropriate Hashtags

Hashtags let people find you and your products on Instagram. Make sure then to use the right hashtags every time you post an update to reach more people who might be interested in the items you’re selling.

Apart using hashtags in your business name and products, it would be a good idea to include those that are frequently searched for and used on the platform. You may also want to use free online tools such as Iconosquare and Websta to find popular hashtags based on your preferred keywords.

Use Filters Often

It’s okay to post regular photos on Instagram but know that by using the site’s filters, you can attract more attention to your images. A study published by TrackMaven showed that photos using the Mayfair filter, no filter and the Inkwell filter gained more likes and comments on the site.

If you’re new to using the filters, you can experiment with different types first then find out which is popular among your target audience by using an Instagram management tool.

Post at the Best Times

When posting on Instagram, you need to do it during the times when your target market are using the platform. You can use a tool to help you with this. IconoSquare features an optimization report that finds out the best times for you to post an update based on your previous interaction with your community.

Once you determine those best times, make it a point to post your updates during those period to attract more views, likes and comments.

Connect with Other Followers

While you have your own set of followers, it won’t hurt if you also interact with the followers of your competitors. By doing so, you have an opportunity to increase your own followers and leads.

Again, there’s a tool that can help you do this. The JustUnfollow tool can search for your competitors on Instagram through their names and it will give provide you with their list of followers. You can them follow them and engage with them such as by commenting on their photos.

For this reason, business owners who are into selling products will greatly benefit if they add Instagram to their list of online sales channels.

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