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How to use WhatsApp as an emerging marketing tool

WhatsApp has been getting more attention since Facebook bought this messaging service application. The service has revamped the way phones have been utilized for advertisement. Taking advantage of WhatsApp, communications are becoming more targeted and distinctive between businesses and customers.

Using customized messages, WhatsApp is a great way of advertising for brands to maximize the benefits of their marketing efforts.

WhatsApp for interaction:

WhatsApp can be adopted as a tool to directly communicate with the persons whom you already know. You can take advantage of WhatsApp to send images, video and text messages of new products to your current clients.

The interaction needs to be one to one, as the audience doesn’t like to be part of a WhatsApp group. One-to-one communication makes them feel special and builds the trust of the customer in your brand.

Create mutual communities of like-minded people:

Take the initiative and create WhatsApp groups of distinct audiences. You can create groups on the basis of their geographical location, interest and demographics. You can also limit the room of your WhatsApp groups such as how many people will be in one group. After doing the complete process, start sending messages to the group.

WhatsApp to organize people:

WhatsApp is most favored by users to communicate with people they know. Take benefit of this fact and use WhatsApp to gather people for a specific cause or an event. Invite people to join the event by sending an invitation on WhatsApp and request them to share it among their WhatsApp group to increase your audience. The more people share the event, the more your audience will grow.

Display a product as profile picture:

To advertise your product via WhatsApp, you can send a news alert but you can make it much better by uploading the product image as profile picture and updating the status so it provides some information about the product. Placing a website URL in the status can also works great to promote your brand.

Revamp the WhatsApp content.

Before sharing an image or a video file via WhatsApp, you need to ensure that the size of file is small so that more users are able to download the file. Because people are more likely to watch a short video on WhatsApp instead of watching a lengthy video.

WhatsApp’s impact on social media marketing

WhatsApp is really an important part of your online social advertising. It is an instant messaging application to communicate with your audience. Social marketers always look for a compelling method to get the attention of their existing customers as well as find new customers.

This App allows real-time two-way communication with the audience who matters the most to you and your business. The main objective of WhatsApp marketing is to engage your prospective audience. WhatsApp is a multi-purpose, user friendly application which helps you to attain your business goals.

Here are some business objectives where WhatsApp can yield great results –

Broadcasting:

WhatsApp permits its users to create groups to communicate and text anything to a group of people at once without having to send it individually to every user. It is a direct and instant way to send the messages and reach your potential customers.

Messages are sent to the user’s mobile, which is really important for marketers and businesses. The message is viewed within few minutes, as people like to check their phones when any kind of notification appears on the screen. Broadcasting can modernize the communication with your customers.

You can update new product launches and services by sending them text and news alerts instantly to make audience aware about your business.

Boost Customer Engagement:

The Audiences don’t like to see a list of promotional emails in their mobile inbox. But WhatsApp is not only about advertising your products and services. You can do much more with WhatsApp such as sending text, images, videos, audio, emoticons, vouchers and GPS location to your audience.

WhatsApp also provides audio and video calling features for better communication. It is mainly based on one-to-one communication which is the prominent method to make your customers happy, boost awareness and ROI.

Low cost brand management:

Small ventures and local businesses have low budgets for advertising their brand and products on the internet. WhatsApp works great for these kind of businesses. WhatsApp uses mobile internet data to send and receive messages. This application is free for one year, after that you need to pay an annual subscription fee of $0.99 USD, where other online marketing technologies cost you much more money.

Businesses can utilize WhatsApp to communicate internally or with customers and thus make communication more effective or keep in touch with your existing audience. You can resolve their queries via WhatsApp and ask for feedback, reviews and testimonials.

Including WhatsApp in your online advertising campaigns will assist you to increase your brand’s positioning and improve brand management.

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