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Frankly, there are so many acronyms floating around the world of information technology that it can get downright confusing trying to remember what they all stand for. From ADB, ADC and ADCCP to ZCAV, ZISC and ZOPE, it’s getting simply ridiculous. I could give you an outline of every single one of them, but only if you have three years to spare. So for now, let’s look at two of the most common IT acronyms – that is, SEO and SMO – and thrash out what they are, how they differ from each other, and why they are important for you to understand and utilise in the production and promotion of your website.

While being two different things, SEO and SMO refer to two branches of the same online marketing process. SEO refers to the process of Search Engine Optimisation, that is,the process of modifying a website to enhance its chances of appearing in the top search results when relevant key words are entered into a search engine. In other words, SEO is one of the most effective methods of boosting the volume of traffic to your website, which at the end of the day means more profit for you. SMO refers to the process of Social Media Optimisation, that is, all the methods that can be used to generate publicity for your website through the use of social media sites, including online communities and media sharing sites.

Everyone who owns a website should be familiar with the basic techniques of SEO, with the most highly effective and publicised SEO tactic being, of course, based upon exploiting the benefits of key word search terms. Most website owners are also well aware of how SEO can be boosted by spiking the content of websites with relevant key words and key word phrases – from page titles to sub-headings, image titles and meta links. However, as an increasing number of website owners become skilled at the most fashionable and effectual SEO techniques, the tactics themselves also become less effective. If you want to climb to the top of search engine listings for your industry, it’s essential that you stay ahead and that may mean taking less common approaches to SEO such as – you guessed it – SMO.

Now you understand the basic principles of SEO, it shouldn’t be a big jump to imagine how SMO functions. The most popular methods of SMO range from adding RSS feeds or Facebook ‘Like’ buttons to websites and features, to incorporating additional applications and functions ranging from Flickr galleries to YouTube and GoogleVideo clips which are all terrific ways of conducting online marketing. In this way, SMO is also closely related to viral online marketing techniques which rely on the sharing capabilities of social media sites for the fast and effortless spread of information.

All media sharing sites, such as Flickr and YouTube, can be extremely effective in generating web traffic because humans are naturally attracted to audio/visual content. Due of this fact, SMO makes website promotion more fun and entertaining. In addition, media sharing sites that host videos and photos tend to include plug-ins that enable the sharing of content on social networking sites such as Facebook and Twitter, further spreading your message in all directions.

In terms of boosting SEO, the use of SMO on social networking sites and media sharing platforms can radically increase the online visibility of your website. SMO is a valuable practice for any website owner for a variety of different reasons such as to the immense popularity of social media sites and, as outlined above, their addictive viral nature. Facebook alone currently has more than 500 million active users all over the world, so you can begin to imagine the tremendous impact that harnessing the powers of SMO can have on your business.

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