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There are many ways to run an online marketing: from the usual search engine optimization (SEO) marketing to paid advertising, you can choose from the wide array of methods to be used in promoting products and services. Online marketing has been a new trend among business owners because hundreds of millions of people are being concentrated in the World Wide Web and this proves to be a great opportunity for them in establishing their presence in the online realm.

And since the internet is almost boundless, online marketers are exploring different ways to reach their target market. From submitting to different websites and article hosting directories to purchasing ad space on search result pages, these online marketers have seen an equally huge marketing possibility in various social networking sites such as Facebook, Twitter, and others.

With over 500 million users, Facebook has become virally popular to online users. This growing figure has encouraged marketers to initiate a campaign in this site.

Though a Facebook Ad is limited to the site’s account holders, the number of users is still a considerable figure in the campaign. For beginners, having a Facebook ad is quite easy; all you have to do is follow the following guidelines.

Upon registering your Facebook account, it is important to familiarize yourself with the terms and conditions of the site to be guided in creating your Facebook ad. Remember that abuse in your account can lead to suspension or even termination.

Then create a URL for your page through the Create Ad page. Your URL is the address of your Facebook ad so it is advisable to make it short and related to your business to be easily remembered by the people.

Next is to identify your specific demographics so your campaign will only be visible on the particular target market you have chosen. This Facebook feature narrows down the audience so you can automatically have interested people, saving you time, effort, and money.

In creating your ad copy for Facebook, make sure that your lead is concise yet witty to attract the people’s attention. Remember that your ad copy gives an impression of your company to the people as this ad copy reflects the way you do with your business.

It is also advised to attach an image to your ad copy to make it appear professional. You can have the logo of the company, the name of the business, or a photo that business depicts.

To save money, you must specify the duration of your ad’s visibility: it can either run on specific times of the day or throughout the day. Also decide on the way of payment on whether it is cost-per-impression or cost-per-click.

Review your ad copy for further revisions. And lastly, settle your account through a credit card transaction.

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