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Facebook has literally outgrown its initial status as one of the most popular social media sites. It is now one of the major business advertising platforms. This is so because of it’s over a billion registered users and the millions of users who visit the site everyday. The fact that it has such features as Like, Comment and Share makes it possible for word about your business to reach out to a significant number of users in a very short time. Like with any other type of advertising campaign, successful advertising on Facebook requires that you amass a significant number of potential customers.

The first step to advertising on Facebook requires that you create a Facebook page from where you will be able to advertise. However, you need to realize that your potential customers will not simply find you on Facebook. You need to embark on announcing your presence on Facebook in any way possible. In case you have a traditional website, ensure that you have a “Find Us on Facebook” button that visitors to your website can use to follow you on Facebook. You need to go further by printing the button on all your marketing materials including brochures. You also need to make it easy for your potential customers to find you on Facebook. This you can once again do by having your Facebook page’s URL on all your brochures and marketing materials.

The secret to advertising successfully on Facebook lies in having as many friends or followers as you can. The benefit of doing so lies in the fact that as your followers comment, like or share your Ad with their friends or followers, word about your Ad reaches out to many, increasing the possibility of some of them buying into your Ad. Depending on the way you craft your Ad and what your Ad is all about, you may be surprised how viral your Ad becomes, which is good for your business.

Apart from creating Ads, you can effectively advertise on Facebook by engaging your followers and creating engaging content-rich posts is a sure way of engaging with your followers. The fact that they are in a position to comment, like and share your posts with their followers further increases your Ad or business visibility, in effect increasing the possibility of making sales. Closely related to this is making use of Facebook Offers. This is a feature that allows you to offer attractive discounts to your existing and potential customers. You can effortlessly create an offer from the Ads creation tool.

Effective use of Facebook Ads is another wonderful way of advertising on Facebook. Using Facebook Ads gives you the opportunity to target a specific market you intend your Ad to reach. You have the options of specifying age, location, gender and interest of Facebook users you prefer your Ad reaches. Compared to other advertising channels, advertising on Facebook is not only effective but cost effective as well. It is indeed one of the most effective ways of building a loyal customer base.

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