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Years ago, the term SEO was only used by tech geeks and large firm owners, particularly the ones involved in the technological industry. Today though, even small and start-up business owners and individuals have a basic idea of what SEO or search engine optimization is all about and how this can help them greatly in establishing and boosting their presence and prominence on the World Wide Web.

Though many business and website owners now know the important role SEO plays, they may still not be aware of the fact that there are basically two types of this process or strategy: organic and inorganic.

Organic versus Inorganic Search Engine Optimization

Organic SEO makes use of various handcrafted methods and processes which follows and are in line with the rules set by search engines. This specific type is widely considered the safest option and can guarantee long-lasting results even in the long run because of high content quality and relevance. With particular online marketing tool or strategy, all contents used for the website promotion are carefully thought-of and created. As such, all end users will definitely find the contents truly useful and informative. Lastly, because of the high quality and applicability of the all the promoted contents, as a business-owner, you will be able to establish and build better trust and good reputation among your website’s visitors and potential clients or customers.

Inorganic or manufactured SEO, depends heavily on the use of paid or automated techniques with the end view of tricking or even fooling search engine algorithms. These techniques and strategies may seem like shortcuts that can really propel a website 100% above the search engine results pages. The problem is, most of these techniques violate the rules set by search engines. And being red-flagged by search engines for utilizing such techniques can actually lead to your website being banned from search results. In addition, your target end-users may also be put-off and feel greatly discouraged with the kind of content used in this specific type of website promotion or marketing, as the contents are actually “spammy” and offer no real value at all.

As such, with the basic features and elements of both types of SEO explained here, many IT professionals are recommending business and website owners to go with the organic option. Since the website will be promoted through pertinent Web properties which can attract both search engines and website visitors, there is a higher and more guaranteed chance of achieving the increased online visibility and prominence that the business owners are looking for. Though organic SEO may be generally costlier, business-owners can expect better returns on this particular kind of investment.

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