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Business owners benefit greatly by using an email address that contains the name of their business. Right away, you are seen as professional. If a business owner is not serious enough to register their own domain name and set up their own email address, how serious are they about their business?

A personalised email address is also an easy way for existing clients and potential customers to remember the electronic mail address without having to look through their diaries and digital organisers.

Today, it is possible to customise an online mail address as long as it follows the right format. Domain names can be included for fast recall and to achieve a more professional business email address. By choosing an appropriate domain name you can make your electronic mail address look more professional and make it easier to remember.

For businesses, utilising your own domain name is strongly recommended rather than using a free email service. Besides looking unprofessional, another disadvantage of using a free email service is you risk getting spam messages in your inbox and you risk your email address being used by fraudulent people to send spam emails.

Creating a unique email address containing your domain name can be done in two ways.

First, set up dedicated hosting for your specific domain name. What this means is hosting the domain name on a particular server. Doing this will allow you to have your own portion of the disk space for each mail account.

Another option is to set up email forwarding using your domain name. Use this option if you want to continue using your existing email account. With email forwarding, messages you receive from your hosted email account will be automatically sent to your current account.

Web hosting companies normally offer packages that allow customers to create one or several email addresses using their domain name. You can do this on your own using the online control panel provided by your hosting company. The direct URL of the control panel should be provided to you by the company but if this is not possible, ask your web hosting company for help with setting up your email addresses.

To create your specific email address via your web hosting company, you will need to enter a username, password and amount of space you want for your email account. Remember, though, that the space you specify here already forms part of the total disk space allocated to you in your hosting package.

Hosting companies can allow multiple or even unlimited email accounts these days but if you’re in business, it would be beneficial to limit it to just two or three that you can use on a regular basis.

For security reasons, it’s crucial not to share your password with anybody unless you have a trusted assistant who manages your emails and performs other administrative tasks on your behalf. You need to protect your inbox and even your website from various internet threats and attacks.

By utilising a hosted domain name, you also have the freedom to change internet service providers (ISPs) without your clients being aware of it because you still retain your email address.

Before setting up your account, an important point to keep in mind is that you need to register your domain name first. In this way, nobody else can claim it and you can freely use it when creating your unique email addresses.

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