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Regardless of whether yours is a small or large business, Facebook is one online platform that you cannot afford to ignore when it comes to promoting our business. The modern trend is that most consumers search the web even for local businesses most of which happen to be on Facebook. In addition to its position as the largest social networking site due to its large number of registered users, the site puts at your disposal a good number of features that you can use to effectively promote your business.

Promoting your business on Facebook requires that you create a business home page, which will serve as your social networking site. Although similar to the traditional Facebook profile page, this one will specifically be for your business or brand. Because it is from the page where you will interact with potential customers, you need to create it in such a way that it reflects your business or brand.

Creating a Facebook business page is certainly not enough when you need to promote your business. You need to start off by connecting with Facebook users. Facebook provides you with the “Build Audience” tool located on your page’s Admin menu. The tool enables you to invite both your Facebook friends and email contacts that have the option of following your page. In addition to your friends and email contacts, you need to advertise your Facebook page’s URL through other means to get more following.

There is really no point in gaining following if you do not keep them engaged. You need to create relevant content that your followers will like, share and give comments on. Posting relevant content on a regular basis will have the positive effect of attracting more followers as the same are shared, which will in effect increase your chances of making sales. Engaging your followers is not limited to creation of relevant content. The Facebook Offer tool is a valuable tool you need to use to attract customers. The tool allows you to create redeemable coupons that your followers can use in your store.

One of the most effective ways to promote your business on Facebook is to create Facebook ad(s). Facebook actually provides you with the necessary ad creation tool complete with monitoring tool you can use to monitor performance of your ad(s). Although you pay for the same, the cost is very minimal. You actually indicate how much you are prepared to pay for your ad(s). Furthermore, Facebook gives you the opportunity to choose users you wish you ad(s) reaches and geographical location among other important factors.

This is in no doubt a simple and straightforward way to promote your business on Facebook. In doing so however, you need to remain alive to the fact that advertising on Facebook is all about relationship marketing. You therefore should not expect to start reaping benefits instantly. Your initial aim should be to gain significant following you can rely on for long-term business relationship.

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