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If you took a look at all the successful classified ads on the marketplace and studied them with a fine microscope, you would see that they all have something in common. What are the things that they have in common you ask? Well it is the intent of this article to share them with you.

Inside of this article, you will learn some attributes that winning classifieds have in common. If you want to have successful with classified advertising, then this article is for you. Here’s the first attribute of successful classified ads.

1) They don’t sell products

One thing that you should know is that winning classified ads don’t sell products. They’re set up to gather the contact information of a prospect so that you can later follow up on your prospect with a more detailed sales presentation. There’s simply not enough room in the tiny space of a classified ad to sell a product, so don’t try to do it.

How in the world are you going to tell a prospect about the benefits and features of your product in the small space of a classified ad? You simply can’t do it. Most ads have 1 line for the headline, 2 lines for the body, and 1 line for the close. This is just not enough room to convince someone to buy so I don’t suggest trying to close a prospect. Here’s another attribute that winning classified ads have.

2) They have a good headline

Remember above I said that there is usually 1 line for the headline. This is usually in bold print and is the first thing that a prospect sees before reading the rest of your ad. When creating your headline, you will want to put the most appealing aspect of your product in your headline so that it can encourage your reader to learn more.

One thing that you may want to consider doing is making a “T-chart” list of features and benefits. Make a list of all the features of your product and for every feature that you mention, make a separate and opposite benefit for it. After you have created a list of benefits, take a look at them and select the most appealing benefit of them all. This is what you want to include in the headline of your classified ad.

Headlines are absolutely critical to your success when it comes to creating classified ads. A headline can be the difference between an ad that is successful and an ad that doesn’t work.

Keep these tips in mind as you create your classified ads.

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