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As an online marketer, information product creation needs to be a big part of your business. Once you create your information product, you need to promote it if you want it to be successful. Fortunately, there are many ways to promote your product and a lot of them are free. The top 7 ways to promote your information product are blog posts, press releases, audio/podcasts, YouTube videos, website widgets, affiliates and social media.

Promotion Strategy #1 – Blog Posts

Creating blog posts are one of the first ways I promote my information products. You can actually announce the product. You can also write blog posts that are related to your product without revealing too much information.

Promotion Strategy #2 – Press Releases

Press releases are a great way to get visibility for many things including the release of a new product; however, they are often overlooked. You may think that press releases are really expensive, but that is not the case.

Promotion Strategy #3 – Audio/Podcasts

While blog posts and press releases are great ways to get the message out about your product, some people would rather consume information in an audio format. You can convert your blog posts and press releases into audio files and host them on the internet. You can also create a podcast with your audio. Even though there seems like there are a lot of podcasts, it is much easier to rank for your keywords using the podcast format.

Promotion Strategy #4 – YouTube Videos

PowerPoint videos and talking head videos can be both hosted on YouTube. You can convert a blog post or press release into a PowerPoint presentation. You can then record your audio with your presentation and create a video. You can also create a video with you talking about your product or a topic related to your product. You can record your video using a smart phone, camera, video camera, iPod, iPad or webcam.

Promotion Strategy #5 – Widget on Website

You can create your own advertisement for your information product right on your own website. I recommend that you create a clickable image as a widget in your sidebar. You are now advertising your own product on your own site.

Promotion Strategy #6 – Affiliates

It is always easier to sell more of your product if you have others helping you promote it. Setting up an affiliate program is a must. Your affiliates will reach people that are outside of your circle of influence.

Promotion Strategy #7 – Social Media

Social media is used for many things and should also be used to promote your information product. The social media sites that I recommend are Facebook, Facebook Business Page, Google+, Twitter, LinkedIn, Pinterest, StumbleUpon and Digg.

As you can see, there are many ways you can promote your product. You should promote your information product in as many ways as you can.

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