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You want to know how to be one of the top advertisers for NCAA tournament this year, take a lesson from Super Bowl XLIV where 106 million people around the world watched this glorious event. There is no doubt that television ads for Super Bowl Sunday have a significant impact on the viewing audience.
A leading advertising agency Venables, Bell and Partners (V,B,&P) found that 41% of Super Bowl watchers will rewatch this year’s ads online. They found that Americans are just as likely to discuss ads as they are plays the Monday after the Super Bowl. YouTube was predicted to be the online destination of choice for those who want to relive the Super Bowl’s advertising glory, over competitors like Google, Yahoo, MSN, AOL and USAToday’s Ad Meter site. 26% of those online watchers will pass on their top ads through e-mail and the social media. Facebook took 31% of the recipients over YouTube, Twitter, LinkedIn, and Spacebook.
V,B,&P surveyed 1,000 Americans and found that 3 out of 4 Americans are more likely to research or buy a product after seeing it advertised in the Super Bowl. Respondents also said that, in commenting about their entertainment experience, they looked forward to watching the ads more than the national anthem, half-time show and even spending time with their families, it was second only to the game.
87% of the survey population said adding humor to the ads made the ads more memorable. 66% of the people remembered their favorite brand advertiser from last year’s game, while only 39% remembered who won the game.
Those are some impressive statistics, but is it worth it at the price of about 3 million dollars for one 30 second ad? Maybe, but not everybody has 3 million dollars to spend on an ad. Yes, for those of you that want to be one of the top advertisers for NCAA tournament coming in March, and you want to potentially hit a target audience into the millions, than pull out your check books and get ready to write out a sizeable check to your preferred television network. But for those businesses that cannot compete with the big-dollar companies, what kind of impact can they have in the advertising world?
How does one go about being one of the top advertisers for NCAA tournament without emptying the bank and still get some significant results? There is another way that can potentially draw a substantial viewing audience, possibly, well beyond the numbers of Super Bowl XLIV. If you are serious about getting the best bang for your buck, internet marketing is the way now and also the way for the future.
Today, individuals are making unbelievable money marketing online. They use both FREE and relatively inexpensive PAID methods of marketing and receive staggering results. A report put out by Internet World Stats in September 30, 2009 showed that over 1.7 billion people are on the internet each day, and that number continues to grow at an alarming rate. It is no wonder that owners of internet businesses are bringing in such large sums of money.
Success on the internet is how effective a person or a company is in drawing traffic to their website. In the days of the real estate boom, especially in California, making the big money for agents was all about knowing location, location, location. Well a parallel to that in the internet marketing industry is not location, but traffic, traffic, traffic. Big money is made by driving traffic to your website, so that people can purchase your products. Unlike television ads that are trying to convince people to purchase a product they were not looking to buy, in internet marketing you have a focused audience. People are purposely looking for you. They type into a search engine like Google, Yahoo, MSN or many others, some kind keyword or keyword phrase i.e. How to be one of the top advertisers for NCAA tournament? And when they click on that keyword, there will be hundreds, thousands, and even millions of competing websites looking to answer your question. The person that gets on the first page of any of these search engines has potentially hit a pot of gold. Like the television audience for a Super Bowl game there will be many people looking at what you have televised, written, videoed, blogged, etc. The beautiful thing about the internet is that those ads will be there forever for people to view many years down the line, the residual affects are limitless.
I am not sure what it would look like for companies to direct their millions of dollars in advertising budget towards the internet, but with many internet marketers using simple free methods of internet marketing, many of them have produced millions of dollars of income online. For companies looking to do some significant advertising at this year’s NCAA tournament, if you want to be one of the top advertisers for NCAA tournament, than consider what it would take to be trained in the latest techniques of internet marketing.
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