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What is Social Media Marketing? It comprises the use of certain media to convince potential consumers about the company’s excellence through their merchandise and services. The main objective is to establish a clear communication between the company and its consumers. A clear thorough explanation of details regarding the company’s product or services may be promoted through online or offline marketing. Online marketing consists any e-marketing programs or campaign. This may be in the form of email, podcast, search engine optimization (SEO), internet TV, internet radio, webinar, blog and so on. Offline marketing is an approach such as radio, television, billboard, traditional prints (newspapers, magazines, flyers), personal marketing and sales promotion.

This method of marketing is highly concentrated on the essence of attracting the attention of consumers. This allows them to freely interact with the company using social networking sites. This constant proliferation of opinions from user to user may entice readers, thus making it a network of product endorsement. It is also known as Social Media Optimization (SMO).

Social Media Optimization is a branch of social media that collaborates with the internet in an attempt to attract visitors through a certain website. It is directly related with search engine marketing although there may be a difference. It may be in many ways that it can be connected with viral marketing where the promotion of the product is self-replicating through the use of networking in social bookmarking, video and photo sharing websites.

Advantages of Social Media Marketing

• low-cost and high returns
• broad website exposure
• highly feasible
• limited personnel
• maximize profits
• safe, risk-free and cost-efficient
• impact on search engine rankings
• consumer approval

The utilization of Social Media Marketing should be prioritize as soon as possible for the reason that the trend is spontaneously growing. The possibilities of company exposure is infinite without spending too much resources and effort. Much of our families and friends stay connected with social networking sites such as Facebook, Tagged, Twitter etc. Therefore, the chances of your website being noticed is never-ending.

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