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SEO (short for Search Engine Optimization) is a technique which is used by business, startups and website owners to rank their website on top of search engines and other popular web portals. The owner of a search engine like Google would certainly want the customers to find whatever they are looking for on the Google Search Results page itself, within the top three to four results that come up.

Let us go back in time when the Yahoo search engine used to be the most preferred and most widely used search engine, till the point came when the market acquisition was done by Google. Google had the brains and resources to optimize their products, make it simple. Yahoo had ads, emails and various other platforms and the options pertaining to them, while Google on the other hand has allocated the maximum space to the Google Search tab itself on a sole basis.

What is SEO?

SEO is short for Search Engine Optimization. If you want your content to be featured on YouTube, Facebook and other top sites, you can try out Search Engine Optimization. Most of the Content Creators, be it a website or a YouTube channel, they prioritize on fulfilling targets like an increase in audience population and ranking towards the top of that particular website where they feature. This requires them to use certain suitable keyword which makes them perfect for being targeted by the audience. However, it is not quite simple as that, the procedure is quite complicated. SEO involves some basic tips in order to make your page rank on top of the Google Search web page.

Types of SEO?

SEO can be categorized into two types: On Page Optimization and Off Page Optimization. On Page Optimization means what content your website actually has. What do you get if you actually look into it? Google is well-equipped with its own crawlers which enable them to identify all of your social media handles and make you come up in search results as per the quality of your content. Google does not think on its own-rather it acts like a bot. Being a digital marketer, you have to be able to understand your needs very clearly. One very important aspect here is keyword research.

Choose Keywords Carefully

Say, you as a business are offering a digital marketing course, then you have to choose your keywords accordingly so that your web page or product pops up on the search result web page when a consumer searches for the same. When you are making a website or anything on social media, you must make sure it has enough visibility among the audience you are targeting, by the usage of the right keywords.

When you search anything on Google, first of all the Google ads will pop up, which are paid and have a certain forced presence because they might not have the content which actually has the content to stand on top. Below the ads comes all the websites which are ranked according to their merit, as per SEO.

Plagiarism is strictly not allowed by Google who will detect immediately whether your content is copy-pasted from any other website. If such a case arises, your authenticity as a site is over-you should say goodbye to your chances of ever being ranked on the first page of the search results-leave alone being at the top. Keep the content original so that the people get value addition after reading that.

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