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You got into business because you love what you do and you saw a way of making some money while doing it. Whether that thing is the building of a home, providing personal training or producing two by fours, you are devoted to your business and the lifestyle it has provided you. But to make a business grow it has to satisfy existing customers and to attract new ones. That later goal is one of the key reasons for hiring the services of an advertising agency.
An advertising agency’s main function is developing the unique story of your business and then, by using a variety of tools, distributing that story to as wide an audience as possible. Your good work, quality service and outstanding products are helping you keep your current clients. Promoting your business to potential users is the primary job of the advertising agency. Thanks to the Internet and the ever-expanding online world today’s small to medium-sized businesses have access to marketing systems formerly the sole domain of mega-companies. But the slim and agile size of your business in all likelihood also limits your ability to afford an in-house marketing person. By contracting out advertising services, you can focus on doing what you love – running your business – while the agency looks after getting the word out.
Every advertising campaign should be as distinct as the business it is promoting. Is a website needed? Should the business be promoted through a social media blitz? Would a direct mail campaign be effective?
Should ads be put in the newspaper? How about radio or TV spots? The questions that have to be asked before any campaign is launched are as varied as the type of businesses that exist. The advertising agency will use those answers to develop marketing and branding strategies as well as unique sales promotions for its clients. Typically a marketing campaign employs a number of different tools and systems that will run concurrently with each other. An existing website might be freshened up with new content. A media release could be distributed. The company’s contact information might be added to different business directories.
Social Media websites might be regularly serviced with new info. Printed flyers could be distributed to select audiences. The list could go on but you get the idea. No single marketing model will work in all cases.
You are the best at what you do, but you cannot be the best at everything you try. In the same way business owners hire accountants, or lawyers or engineers to complete specific tasks that require a specialized skills set, advertising agencies are hired to do the thing they do best – telling the world about you and your business! If you don’t want to go it alone when it comes to marketing your business contact an advertising professional so that together you can start to plan how best to help take your firm to the next level. Your journey to the future begins today.
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