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The style that Americans use for advertisements is different than some other cultures. For instance, if you see an Indian ad in the USA, it would likely stand out from all of the others because of the difference in tone and voice these countries use. These differences mostly relate to the cultural differences between the United States and India. Understanding these differences can help give you a clearer picture on what countries like India value in employees.
In countries like India, the people use tone and attitude to get their ideas across more than words. Therefore, the ads from this country are likely to be less wordy than those Americans are used to. This doesn’t mean that the company doesn’t have much to offer; rather, it will show you what is most important to the company. If you are unclear on something, you may need to contact the company directly to ask if it wasn’t included in the ad.
While both an American ad and an Indian ad in the USA will provide you with a headline, body, and possibly an image and tagline, the emphasis differs between the two countries of origin. In the United States, companies place most of their focus on the image and tagline for an ad. However, while Indian ads also place a majority of their focus in the same places, they focus more on the other areas, such as the headline and body of the ad, than their American counterparts.
The type of speech used in the different ads varies as well. For instance, American ads are more direct and to the point. They use concrete language that tells you exactly what to expect from the company. A country like India, however, tends to use more creative language, even in an ad. They will focus more on descriptions than hard facts, so you may need to read between the lines or ask for clarification if there is something else you need to know.
Understanding the differences between an Indian ad in the USA and an American ad can give you a glimpse into the way each country does business. While Americans tend to be very business-like with their ads, as well as their encounters, Indians often take a more personalized approach. This approach may seem unusual for Americans who view these Indian ads, but it is a reflection upon the Indian culture and is important to understand if you want to work with them.
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