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In the present market scenario, the IT industry is growing remarkably and the Internet has become the most prominent medium of communication. Business constantly try to impact the market through social networking portals, their official websites and also by improving search engine rankings. In order to make its presence felt in the Web World, it is important for a business organisation to have a website that is attractive, and displays the products and services well to attract traffic and potential customers. However, merely by designing and development of a website cannot single-handedly guarantee its success. Domain names are often touted as the most significant and immediate factor that creates an instant impact on the targeted customer base. Domain hosting is another factor that makes a noteworthy contribution to the viability of an online business.

Importance of choosing right domain names

Domain names provide identity as well as individuality to websites as there are millions of websites available on the Internet. Thus it is important to choose the name for a website that is catchy, easy to remember and the one that describes the website and what it deals with in the best possible manner. Once the domain name is decided, an extensive research is essential to confirm the availability of domain names. Using WHOIS tools is an effective way of choosing website names. One can even buy domains for future use if those domain names have a possibility to rank the website and they are catchy enough to attract the online traffic.

How domain hosting can affect your business?

Choosing the right domain hosting is important as it one of the prime deciding factor of a website’s success. Web hosting is one of the factors that can improve the functionality of your online business by improving the website’s ranking in major search engines like Google, Yahoo! and Bing. Some of the ways through which domain hosting can influence the website and subsequently, your business are:

1. Speed of the Website: The loading time of a website depends on the web hosting services. If the loading time of the website is long, you will lose traffic as even the existing visitors will stop visiting your web portal. Thus, it is important to choose a good domain hosting service provider.

2. Uptime of the Server: The uptime of the server on which your website is hosted is important because if the uptime is low and the site remains down most of the time, you will lose visitors. This will directly affect your sales and as a result, your business will suffer.

3. Content on Sub-domain: At times, some of the hosting service providers also create sub-domains along with the registered domain. These sub-domains contain the content present on the main website and as a result duplicate content issue may crop up and your site will be penalized. This will also affect the ranking of your main website and in order to avoid such things you should edit the robots.txt file to stop the search engines from indexing it.

There are also other ways through which domain hosting can influence the website and thus your business and hence it is important to choose a reliable and trustworthy web hosting service provider.

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