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Search engine optimization is key to promoting your businesses website on the Internet and making it competitive. Once your website is optimized then when someone searches for information using a keyword, your website will appear on the results page of the search engine. If your website has images or pictures in it then you should also include an Alt tag along with it. This is because search engines do not recognize images as they only recognize and work with text.
Never submit your website more then once to a directory and then wait for a denial or confirmation. If you submit it more then once then many directories will view this as spamming. Submitting articles to article directories will help to enhance SEO but you must include keywords in your articles. This doesn’t mean that you plaster your article full of keywords to the detriment of its readability.
Remember to use keywords in your title tags, as this is very important. It also helps to participate in discussion forums that pertain to the topic and genre of your website. Make sure that your website has original content that is fresh and interesting to read and remember to upgrade it from time to time. Never copy someone else’s writing, as this will get you into trouble with Google and bring serious harm to your website.
Of course you can read others work for research and inspiration but you must always make sure that what you write is your own words. Search engine optimization is not a one time deal but must be part of an ongoing process and it does take some time to achieve results. One option that many people take, is to procure the services of an online SEO service and while this does cost money it is highly effective and will bring results.
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