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Whether you have an online product or a local business, a great way to get leads is to target your main competitors very own customers.

Leads? Well that’s the term used for people who either sign up for your online offer, or for a local business it would probably mean the phone ringing. Once you have your lead where you want them, realistically it’s down to you to convert that lead into a paying customer.

In the early days of Internet Marketing many people did extremely well by advertising on Google Ads, but they have probably shot themselves in the foot through pure greed, making it impossible for advertisers to turn a lead into a profit. Anyway thanks to the free marketplace we have online, a new player has seen a gap in the market, and offer a great alternative… Facebook!

Yes, after all the fuss about Facebook introducing ads on our home pages, I think most people are used to the fact that ads are just part of our daily life (even on Facebook, and YouTube), and every day they just seem to bother us less… and guess what? People are actually clicking on the Ads, and spending money, leaving Google out in the cold.

So, how can you home in on this profitable marketing platform? Well, anyone can set up a Facebook page, and most people do… then you just need to set up a step by step Ad account (very easy). To create a Facebook Ad, you just need an image and some copy, and a page to promote.

Now here’s the tricky bit… The cheapest way to advertise is to target precise audiences (either within your niche or within your local area)

You might think at this point that things are getting complicated, but there are services available that will supply you with a list of Facebook user Ids, by community, page or even a keyword, or you can buy expensive software and do it yourself!

I have been running such ad campaigns for a couple of months now, and the conversion results are quite amazing. You do of course need to manage your Ads, and when the conversion rate drops, you need to change the image and copy.

So if you need cheap leads for your business, try Facebook Ads… targeted audiences, and optimise for impressions. You can start with a $5 daily budget to test, and take it from there. You should split test up to 3 ads, check your stats daily, and make the necessary changes to keep your conversions profitable.

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