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Social media marketing and Facebook marketing in particular has literally replaced blogs that business owners have traditionally relied on to promote their businesses. It is not surprising that every business, both small and large, now strive a strong presence on Facebook to take advantage of it’s over a billion registered users. Facebook has indeed become a major business promotion platform because of its many social media tools that you too can effectively make use of for business success.

There are certainly several strategies that you can employ to effectively advertise or market on Facebook. However, not all available strategies can be of benefit to your advertising campaign. A suitable Facebook business strategy for success depends on your type of business, size and amount of budget you are prepared to incur to advertise your business. Below are just some of the most popular and effective Facebook business strategies for success.

Off-Line Engagement

You do not need to restrict your Facebook advertising to Facebook users. Off-line engagement through event postings can create a viral wave about your business so long as you make use of such postings correctly. The secret lies in creating irresistible events that anyone cannot resist. You need to do this by crafting enticing headline, proper description and sending out irresistible invitations.

Virtual Keepsakes

This is a very effective strategy you cannot afford to ignore especially during and after an event. You need to take photos during events, photos that you eventually post on your Facebook business fan page. You can easily create a post-event buzz by inviting those who attended your event to tag themselves. The strategy has a long-term in effect as it keeps your fans coming back to your fan page to not only see their images but also to engage with your business.

Facebook Discussion Forums

This strategy is effective when you do not have a support forum on your traditional website. You can easily drive visitors from your traditional website to your Facebook fan page from where they can access necessary support. Managing the forum (under Discussion) is very important because you need to check new issues on a regular basis so as to give solutions where necessary.

Ad Promotion

Creating your business ad is a very effective Facebook business strategy for success. That should however not be the end of your advertising. You need to go a step further to promote your ad to a specific segment of Facebook users to enhance your success. You indeed have the opportunity to target Facebook users according to their age, location and interest among other demographics.

Photo/Video Collection

Many business owners advertising on Facebook have traditionally relied in posts and events to engage their Facebook page fans. Being creative can be a very effective strategy in promoting your business. One way to do this is to engage your fans in various activities. For instance, you can create a contest where your fans take photos/videos with your brand at special locations and ask them to upload the same to your Facebook fan page or to such other sites as YouTube. The positive effect such a contest can have on your advertising efforts can simply be rewarding.

As earlier indicated, there is simply no uniform Facebook business strategy for success that suits all businesses. You need to analyze your business with the aim of ascertaining what effective strategy to employ. Strategies available are not limited to those indicated above. There are certainly many others. The good thing with these strategies is that you do not need to spend a fortune to employ; you can indeed employ most of them at no cost.

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