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Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales. Identifying the market and promoting a product or service to that market is the key to achieve that goal. No business can afford to lose customers and this happens only when you ignore the customers and don’t educate them about your products. With the advancement in technology and the growth of internet, it has become essential for every company to use online advertising methods for promotion of their products.

Online advertising is a method of marketing that uses internet to deliver the message about your product to the public. Whole world is connected to each other with internet and it is the easiest way of spreading your product information to the entire world. When you are over internet; you get global before even you know about it. Marketing products or services over internet has grown very rapidly. It is reported that online advertising has reached over $25 billion US Dollars. This includes the advertising over search engines, display advertising over different websites, online classified ads, video advertising and email marketing. The main reason of this growth in online advertising is the cost effectiveness and immediate delivery of desired information to the target audience.

Growth of social media websites has forced the marketing experts to align themselves with the internet marketing technique, termed as social media marketing. Social media marketing involves the techniques used to advertise your products and services over websites that offer social networking options to their users. Internet users are growing rapidly over social networking websites and with more than 600 million users, Facebook is the largest social networking website at the moment.

Other than social networking, Facebook is now used as an effective marketing tool over internet as well. With over 600 million users, this single platform has the capacity to help a company grow over internet. Facebook provides a number of features that can help in branding and increased public awareness about a company’s products. Pages and groups are no doubt effective marketing tools but the features of Facebook ads are true competitive advantage one can have. If setup correctly, these ads can really bring a boost to the ultimate goal of an advertising campaign, that is, sales.

Facebook ads are easy to setup and provide some good options to target your audience. The first step towards a successful advertising campaign is to design an innovative and attractive advert. Facebook allows you to advertise your own website, Facebook page or even an event that you might have created over your page. Be creative while designing your ads because in Facebook, you can only have a 25 characters title and 135 characters description. You can also use an image to spice up your ad a little.

The target audience selection is very comprehensive with Facebook ads. You can not only target people by their geographical location but can also select the gender, age limits, likes, interest and even education. The most powerful targeting tools is the ‘Like & Interests’ tool. If you are planning to promote cell phones, you can target the people, who already have ‘liked’ the pages of various mobile phone brands.

Advantages of Facebook Marketing

• You can create your own Facebook page that acts just like your own website
• Fan following can be measured with the ‘Likes’ of a page
• Comprehensive targeting even allows you to target fans of an already established Facebook page
• You can select your maximum advertising cost options for CPC and CPM
• Daily advertising budget can be specified
• Advertising can be scheduled. You can select when to start and end the campaign
• Good click through rate of adverts if ads are designed properly
• Cost per click (CPC) and cost per thousand impressions (CPM) is low in comparison with other display advertising options

Incorporating online advertising is essential for a successful marketing strategy. All internet marketing experts agree that Facebook plays an important role in positioning and placement of your brand. Be creative, research the target market properly and select your audience wisely to get most out of a marketing campaign.

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