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Almost everybody who uses the internet has a Facebook account and, for you who are engaged in online marketing, this can only mean a great advantage. Through this social networking site, you have access to information of people in a particular age group or with similar wants and needs, allowing you to identify those who will most likely respond to your marketing efforts.

Once you have already gotten the profile characteristics of people who have the highest potentials of providing you a positive response to your product promotion, you can channel your ads particularly to them. This means that you are able to save a lot of time, energy, and money in your paid advertising in Facebook.

What you will appreciate most out of this method though is that you can be guaranteed a better conversion. Your ads, unlike those that can be done indiscriminately online through Google Ads or offline through print, can be more effective in providing you the best leads that can bring in the money.

To create Facebook ads though, you must first have an account in this social networking site or else you cannot proceed with your money-making ventures. Once your account is opened, you can go to Facebook advertising page and comply with all the requirements necessary for setting up your ads.

Even if you use a very popular venue for advertising though, you must still make your ads as interesting and appealing as possible. If you fail to do so, your efforts in seizing the opportunity for promoting your commodities in the site may still come to naught because people may not be convinced enough about what you are selling.

To make a good Facebook ad, think of a catchy title of 25 characters, an informative and persuasive body text of only 135 characters, and an appealing photo of 100 x 80 pixels. You can realize all this once you are in the Design Your Ad tool in Facebook’s advertising page, where you are also required to place your URL.

After you have done this, you can go ahead in determining the customers for whom your products will be addressed. You can do this by deciding on the common characteristics, the likes and dislikes, of the people who may be interested in what you are offering – using keywords for this is necessary.

With the customer characteristics already determined, you can now choose which payment method you will use for your advertising, whether it is pay per click (PPC) or pay per impression, otherwise called as pay per view. There is basically no difference when it comes to the effectiveness of the two methods although there may be a slight variation in terms of cost, which is why you do not have to worry which of the two is more effective.

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