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Since the globalisation has set in, the need of online presence has increased to a great extent. Working in an isolated manner is not an option as everything is interlinked. Hence businesses have to mark a global presence so that they can increase their reach in the market and improve revenue generation. For these reasons, business setups are looking for options, which can help them in getting enough traffic on their websites. But having enough traffic does not guarantee success. There is a need for relevant and valid traffic on the site to increase the sales. Now, the big question is what should be done to attract relevant traffic to the site. There are multiple ways by which one can accomplish the aim of attracting genuine leads, such as choosing the right domain name and having a reliable web hosting service with high up time.

Choosing the right domain name is of prime importance in order to provide a proper sense of the kind of business one is into. While choosing the name, one has to make sure that it adds value to the official website of the company. It is always better to select a name that is easy to memorise and spell. The name should not contain more than two or three words and it is also advisable to include keywords so that your site becomes more result-oriented on search engines. An appropriate domain name can not only generate leads but also help in establishing a brand name for your business. With an easy-to type and memorable name visitors can easily search your website.

A reliable web hosting service for high uptime is recommended for any website. The quality of the web hosting solution can make a huge difference in the performance of the site. Choosing a reliable service provider is one of the prerequisites for a successful online business. With the advancements in technology, not only large companies but also SMEs (small and medium enterprise) can afford having a website of their own. But every provider can not do justice with the website and therefore it becomes crucial to opt for a provider who ensures high uptime for the site. A bad server can ruin the performance of your site and give a bad impression to the visitors, which in turn can hamper company’s sales. Hence it is important to ensure while making a final decision about the website hosting service provider that he facilitates good bandwidth as well as uptime. Making a note of these things can save businesses from losing potential customers. A website with the uninterrupted access can have a great impact on the company’s online business as visitors can navigate the website any time they want to. Proper running of the website is vital and it can be considered as a pivotal factor for a website’s success.

Therefore, a right domain name, domain registration and a trustworthy hosting service can elevate the value of the web portal. The need for quality website hosting and appropriate name forms a crucial part of running an e-commerce website.

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