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You definitely know that you can reach more people with Facebook. More than a billion people use it. Facebook is a great marketing tool but people on Facebook are not there to listen to you ramble on about your product, they want to meet you. So, more than anything else, you need to know how to relate to people online and build relationships to tap into Facebook’s marketing potential.
Facebook is a great tool for any business and that’s because it’s a relationship building tool. I bet you’ve already been able to get some leads through Facebook. If you have not already, read on to learn how to create, capture, and convert more leads on Facebook.
1. ADD CALLS TO ACTION TO YOUR POST.
Don’t just post listing descriptions. Make it sound actionable. Some agents just post a photo of a house and put the address. What do you want your profile visitor to do? Come visit for tea?
Adding a description and creating a sense of urgency with a call to action will give you results. Leverage Facebook ads as a real estate marketing tool.
2. ENCOURAGE EXISTING CUSTOMERS TO BECOME BRAND AMBASSADORS.
You already have people who have tried your services and liked what they got. If they did, you just have to encourage them to help boost their advocacy efforts by offering them something attractive. Keep in mind the following: If 30% of your current customers share an effective post, you can make your post viral and attract potential customers.
3. USE COMPETITIONS.
We all love to compete for free things. For a small prize, you can create engagement with your Facebook audience by running a Facebook contest. Here’s how to run a Facebook contest as summarized by corp.wishpond.com
- Choose a Prize and Entry Method. The prize is the most important piece of your contest puzzle as it’s what entices people to enter.
- Build your Contest Page.
- Promote & Share your Contest.
- Monitor your Contest.
- Post-Contest Follow-up & Promotion.
Facebook marketing done well will create an emotional reaction in your audience. So, you need a lot of descriptive words in your messages. Do not mess up your wall with listing descriptions and advertisements. You can promote through your wall from time to time to make people aware of what you do. But it is best practice to create a page, a group plus Facebook ads to direct people to your offer.
Very few agents have discovered Facebook’s marketing potential. They have discovered that leveraging Facebook to get leads and using an effective CRM solution to turn leads is an effective marketing strategy. You should also try it.
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