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There are numerous tools available to help webmasters in their planning and analysis in order to organize online campaigns for promoting their websites. These can be easily categorized into the following using their application criteria:

Site Analysis Tools

A wide variety of site analysis tools can be used to perform tasks like website speed tests, page ranking checks, counts of social bookmarks, Meta tag placement analysis and the like. Doing these checks yields useful information to webmasters so that they can take measures to optimize their websites. More efforts in making the required tweaks and decisions can be easily tracked with repeated site analysis results and website page ranks can eventually go higher significantly. One might need to change certain page elements, redesign or move to a different hosting service that dedicates more resources for higher performance of the website.

Domain Tools

Domain tools are also popular SEO tools that help to perform a number of checks that provide useful information to webmasters. Popularity and the age of website domains information can easily be obtained with the right tools. The information is very useful when in the process of registering domains for use. Even old domains can still be checked with these tools so that their owners can know what to do in their campaigns to increase popularity among different search engines. They are used together with other SEO tools in order to provide complete information to webmasters.

Keyword Tools

Among the most popular SEO tools are keyword tools. Webmasters can use them to instantly search and get keyword suggestions with detailed information such as the number of searches performed within a given period of time, competition level and the value of advertisements linked to the keywords. The tools vary from one developer to another and in most cases by providing a website internet address can give details such as keyword density and positions. Most keyword reports given by these tools are often linked to Meta tags that are easily used by search engines when indexing websites. Meta tags validations are often completed with search engines recommendations provided.

Link Tools

Link tools are also among the most powerful SEO tools that webmasters cannot afford to avoid in their internet campaigns for their websites. These tools are often used to help in developing, distributing and analyzing inbound links. It is possible for webmasters to know the popularity and value of their backlinks. The more and the higher the quality of inbound links a website has, the more visible it becomes to search engines and it is ranked higher. Though it is considered by many people more important to create these permanent one-way links to a website manually, using software link tools can significantly save time for webmasters who can also focus on making strategies on other effective ways of promoting websites to attract more traffic.

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