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The website is considered as successful if it has the ability to generate leads. Nowadays, the websites are widely used in order to promote business to different geographies. With the emergence of the internet technology, doing business in the specific geography has become the thing of the past. With the help of the website, the organizations can search distant markets, geographies, etc to perform their business activities. With this, the organizations have the flexibility to foster their business in the new markets.

Generating leads through a website is no more child’s play. It needs tremendous efforts to take the website to the top of the searches with the related keywords. According to the philosophy, the website can only generate leads if it has the power to come on the top of the searches. The reason behind this is that every single person who is using the internet technology seeks some information. So, it is mandatory for the website to come in the search results with the related keywords in order to fetch the visitors. The mathematics behind this is simple, the more the visitors, the more will be the chances of conversion.

The SEO plays a crucial role in taking the website to the top of the searches. Everyone must be familiar with the word SEO. It is basically the collection of different activities that help in boosting the ranking and visibility of the website during the searches. This process starts with the preparation of the layout. This is the process of keyword research in which different keywords are searched so as to make the website SEO friendly.

The most crucial part of the activities is On Page Optimization. This is a process in which various activities are performed on the website. These activities are performed in order to attract the bots so as to improve the visibility and ranking of the website. Some of the key activities involved in this are discussed below.

Content Optimization

Most of the search engines are using the smart algorithms in their functioning. They penalize duplicate content. They also penalize content that contains excessive keywords. In the optimization process, it is checked whether the content is fresh. In addition to this, it is also checked that the keyword density is maintained or not.

Meta Descriptions, Tags & Anchor Tags

In order to make the website SEO friendly, it is mandatory to provide page titles, meta tags, description and anchor tags. These things not only help the visitors by providing important information about the web-page but also help the bots or spiders to know more about the website.

Keyword Blogging

This is basically the new age SEO technique. This helps in updating your website. More importantly, it helps in providing relevant information about your product or service. Moreover, it is also used for internal link building.

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