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Online advertising is a part of the entire marketing mix. You will need to consider the price of the product/service to target the audience before choosing the medium of advertisement. It is important for the target audience to afford the products/services without turning out to have cheap taste or cheap quality. It is equally important to consider how the products /services will be packaged to ensure they are appealing to the specific target audience. The factors to consider when choosing an advertising media include:

· The cost of the media

In case you are considering running an advertisement campaign, online or offline, Print, Pay per View, LED Display for rent, Television, Pay per Click or any other channel it is important to consider the cost of the media and its effects to the business, as measured by the returns and conversions. Failure to consider the cost of the advertising campaigns means you are footing an advertisement that is too expensive, converting too little.

· The extent of the media circulation

This is an important factor that is like running an advertisement in the local newspapers that covers the happenings in the neighborhood. The product and/or service you have in mind require more exposure and circulation than what the local newspaper can offer. It is important to consider the extent and reach of the mediums circulation. Therefore, you can choose advertising also in Google, MSN and Yahoo which have the ability of generating results.

· Nature and type of the product/service intended for advertising

The nature and type of product or service should never be overlooked. The advertisement should appear like presenting better deals to the prospect. If you consider advertisements run by the large companies you will discover they have been on the fore front for many years.

· The target market the advertisement media is intended

Some type of advertisement is directed to the mature generation while others are directed towards the younger generation. Advertisements that are directed to the youth should feature effective channels such as social sites where many of the youth spend their time. If the advertisement has to do with housing it is best directed towards the older generation therefore an effective channel should be used to convey the message to the right people.

For businesses to breakthrough it is important to invest in advertisements. Therefore, online advertising among other Medias of advertising have become a necessity for businesses. This way they are able to reach out to potential customers around the world.

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