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Gone are the days when random link building and stuffing keywords in the content would help in gaining higher ranking in popular search engines. It is true that “Content is King” and producing relevant content for the targeted customers can definitely help business websites to increase their popularity. Guest blogging has become the most viable form of SEO that helps in increasing the exposure of the website and its rankings in the search engine result page. Blogging frequently can contribute to significant customer acquisition, boosting your company’s exposure.

The reason why guest blogging is preferred for SEO is that it helps to improve the site rankings in Google as you receive a link from other sites to yours. With frequent updates in Google’s algorithms, keyword stuffing in content has become less important. Relevant content that is highly researched and is of great value to the readers is gaining importance. Using the URL and your name next to the quality work is a great means of increasing traffic. Guest blogs are usually written by experts in the field and authoring posts for your site helps you to get noticed as an influential player.

Good guest blogging helps to get more quality links to your site. Since Google rates the site by looking at the quality relevant links that you get from others, your website gets a lift in Google’s eyes.

Approach to guest blogging-

Select the right topic: Choosing the right topic on which to guest blog is vital. The content of the blog becomes the material that is pushed on other social media channels that may be interesting for consumers who may not be searching for your services or products. You can generate content ideas by turning customer questions into style posts or even write on phrases that are frequently searched and offer better opportunities for higher rankings.

Title the post for maximum visibility: Search engines often give much importance to the words used in the title. The title that is more engaging and attractive may help to increase the overall ranking. You may select a keyword but it is better to break the phrase and use.

Use SEO plugin to check the blog: Once you have finished writing the blog, you can use the plugin to have a better control over the title, create a meta-description, the snipped length phrase etc. This can help you to increase the click through rates.

Social sharing: Maximize the value and reach of your guest post by engaging in social sharing. You can share the well-researched content with your customers and audience through social media and other communication channels. With high quality posts, you can enhance the level of visibility that makes the campaign worthwhile.

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