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Here is a list of some of the most common advertising mistakes made by users on free classified sites –
- People who are selling products and services that are expensive should not try to sell their goods or services via a small free classified ad on these sites. Instead, a better idea is to ask the user to visit your website for free online information and / or offer a free email service where in they can receive an email from you with all your product information.
- Don’t just write the facts in your adverts and leave the rest on fate. A good advertiser will make things happen. Not everyone is extremely creative or witty but what everyone can do is watch and learn. Check out all the ads in your newspaper or other websites and see how other people advertise their products and services. Get a good idea of what are the things you like and what you would like to do, you don’t have to copy the exact words of someone’s idea, but you can work around it to make something interesting for your advert.
- Choose the right website to place your advert. If you are placing an ad for a product or service that you want to sell in your local market or town then don’t select a website that deals majorly in international advertising. Choose a local newspaper or local classified site that will help you to reach out to more people in your city or town.
- When placing an ad make sure that you give out all the relevant information that would be needed for the viewer to understand your product and get in touch with you. For e.g. if you are selling a car make sure you don’t forget to write about the make and model of the car, year of manufacture and most importantly the price tag.
- Don’t just place your ad on one classified website but try and place it on as many relevant sites as possible. This allows your ad to be viewed by more people and hence improves your chance of selling or marketing your product. When you do this though make sure that all your ads on different websites are not the same. Offer some variety in your ads and tweak them a little if required.
- Once you place your ad on different sites check to see which ads are working better for you and try and emulate those ads on different sites as that will surely help increase the purpose of your advert on all the free classified ad websites.
People who’s adverts do well usually don’t commit these mistakes and hence have a better sale or marketing percentage than others.
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