Tag Archives: Advertising

Pay Per Click Advertising (PPC) Versus Search Engine Optimization (SEO) – 4 Advantages of PPC | Web Hosting Kozhikode

[ad_1] Is pay per click advertising better than search engine optimization? This is a fundamental but unvoiced argument going on the internet today, in which internet marketing gurus are having a hard time giving a clear cut answer to. Pay per click advertising is when advisers use search engines to advertise their products. It is […]

Continue Reading

Creative Vs Directional Advertising, What First and Why? | Web Hosting | Reseller Hosting In Kerala

[ad_1]  Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio, Newspaper, Billboard) you are “creating” the need by selling yourself. You need to have a strong, compelling, time-sensitive offer, and persuade customers to buy now rather than later or not […]

Continue Reading

Attentionism: Attention Focused Approach to Advertising | Web Hosting | Reseller Hosting In Kerala

[ad_1] The modern consumers are less receptive to advertisements. There are so many brands, and yet, so little time. As consumers become busier, the attention for brands and ads also become scarcer. This cultural wave calls marketers and advertisers to examine their old practices and beliefs. The way consumers perceive and process advertisements changed, and […]

Continue Reading

A Brief History of Advertising With Promotional Calendars | Web Hosting | Reseller Hosting In Kerala

[ad_1] Calendar advertising has a rich history dating back to the 1850’s when The Ketterlinus Lithographic Manufacturing Co. of Philadelphia began printing calendars that contained advertising. Promotional wall calendars became even more popular as printing technology improved. In 1878, Andrew and Jacob Geiger opened a printing shop in Newark, NJ and began printing advertising calendars, […]

Continue Reading

Benefits of Aerial Advertising | Web Hosting | Reseller Hosting In Kerala

[ad_1] Although business owners might not think of aerial advertising when planning their annual advertising budget, they should. There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant. When planning an advertising budget, business owners should consider the distinct […]

Continue Reading