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Joomla is one of the most popular content management systems on the web along with WordPress. It’s much more complicated than WordPress, however, it provides a wide variety of features for small and medium size businesses. While WordPress is more of a blogging tool that can be customized to be a website, Joomla is a true content management system.
It’s essential that a Joomla professional build this content management system, since it’s not as easy as WordPress to set up and optimize. Of course, one of the most important factors here is SEO. (Search Engine Optimization) With the latest version release of Joomla, many features are now SEO Friendly. Here’s a compiled list of what to pay attention to when making a Joomla site SEO friendly;
- Customized Page Titles: The latest version of Joomla comes with this functionality enabled. While the article manager of Joomla is a bit complicated, setting up custom page titles is a breeze. This is a must for SEO, and you must make sure that all your pages have custom page titles.
- Google XML Sitemap: A sitemap is an important component that lets Google know about the content on your site. While Joomla has some difficulties with the development of a truly dynamic sitemap, you can get basic modules which can satisfy the basic need of a sitemap. However, it’s not as advanced as the XML sitemap plugin in WordPress. Ultimately, we would want to have a dynamic sitemap that updates the “Last edited” field each time a page changes or is edited.
- Custom Keyword URLs: The words used in a URL are important to page optimization. Luckily, there are several Joomla extensions like sh404SEF that allow you to create custom URLs for your pages, where you can include your keywords. Just use the Alias field, and be sure that each page uses unique keywords. There are also similar plugins for custom meta tags.
- Joomla Backlinks: There are also useful plugins in Joomla for managing backlinks, and even preserving them. For example, use the Joomla Backlink Checker Tool to tell you what sites are linking to you, and what the value of these links are. You can also protect backlinks when you migrate to a more recent version of Joomla by enabling the Backlink Migration extension. This extension will re-route your backlink URLs, meaning that when people click on these, they won’t see a 404 page. This extension will work for all Legacy SEF URLS.
Joomla is a powerful tool, with strong SEO components. While it’s certainly not ideal for beginners, a properly constructed Joomla site can provide an excellent foundation for a site that is easy to crawl and rich in keywords. The many native search engine friendly features often make it a better solution than simpler programs like WordPress, but it’s always a good idea to have a trained Joomla expert make any changes or additions to the site. Contact us if you need help, we can help.
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