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Ever since value-proposition became the number one contributor to the sales and growth of businesses, the importance of web design has become more and more important. Companies can boost their website’s value by using any of the latest design trends.

The 2018 web design trends are:

3D Animation

With 3D animation, businesses can turn their site into a whole new world with continuously moving realistic elements. This design trend easily catches the interest of users and makes them spend more time on a web page.

Cinemagraphs

High quality images do not look surprising anymore, but living images would certainly do the trick. Imagine an interactive web design, then add some magic to a website through the movement of a number of elements on it.

A static image is not capable of conveying complex information in a visual format. Complexity has the tendency to unfold sooner or later, and a still image just tells what is inside, but not how it is used.

Storytelling

Those who specialize in design and content have to be aware of the wide range of motivations of a site’s target audience, and be guided accordingly. When a website tells even just one story, this can boost user engagement So, in 2018 websites should include an interactive story related to their brand.

Colors that flash or vibrate are also noticeable in most website Urls. A combination of colors could create a remarkable striking effect, such as ghostly afterimages that appear to be lingering in the users’ eyes as they scroll down a page, and add more context in the story.

Virtual Reality Video

The future is just around the corner, and it begins with a VR video. Content showing the benefits given by products and services will let businesses gain the most customer engagement.

Mood for Interface

If a web design would be capable of understanding you, predicting your mood and knowing your wants, wouldn’t that be cool? Businesses can allow their website to change its colors like it knows what users are thinking. It may be difficult, but is possible.

For instance, colors on a website can change when the user scrolls down a web page.

UX Writing

To start with, ask a simple yet crucial question like “What is the goal of your website”? Business should not be contented with creating a new website or redesigning only because it is done by everyone else. They have to determine their website goals in order to achieve them.

In 2018, UX writing is the essence of web development. Textual content should be clear and straight to the point. UX writing can increase sales, and save a lot of web page space.

When businesses follow the simple goal-driven web design principles, users will go through the purposeful, yet seamless journey without realizing that they have reached the intended goal. It may mean their conversion into a sales lead due to a downloaded web content, or just becoming a name to be remembered for business relations in the future; that’s why companies should be sure of their end goal, and let it serve as a guide in all their actions.

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